Stories

Empowering Employees: Our New Brand Positioning

Stories

Empowering Employees: Our New Brand Positioning

New Brand Positioning: What is Different?

Hunkemöller has long been a trusted brand for women, and staying relevant means continuously adapting to changing times. With nearly 140 years of history, which we’ll proudly celebrate next year, our brand has a rich legacy.

Our updated brand positioning reflects our growth by emphasizing deeper emotional connections with women—tuning into their needs, feelings, and dreams. Our refreshed visual identity supports a more personalized experience, helping us stand out in the industry. It marks a meaningful transition from a fashion-driven focus to one that is guided by expertise.

Our Core Principles with Our New Brand Positioning

Our core principles focus on empowering individuals, nurturing a sense of inclusion, and building a unified vision. Similar to how our products accompany women through various life stages, we strive to support our employees during important milestones in their professional journeys.

By prioritizing innovation, teamwork, and emotional connection, we help our team feel truly connected to a greater purpose. We're also embracing an expert-led approach internally—encouraging and equipping our employees to grow into experts who consistently surpass customer expectations.  

Initiatives Our Recently Introduced Employer Branding Strategy

Initiatives Our Recently Introduced Employer Branding Strategy

Join the Hunkemöller Team

If you're passionate about fashion and want to be part of a team that values creativity, quality, and customer satisfaction, explore career opportunities at Hunkemöller. Whether you're a designer, a product developer, a quality control specialist, or a marketing expert, there's a place for you to contribute and grow. Together, we can create products that make a difference and "Create moments that matter, together."

DON’T MISS OUT ON
YOUR DREAM JOB

DON’T MISS OUT ON
YOUR DREAM JOB