Key Responsibilities

Brand & Campaign Leadership

• Own and execute the Global and NL brand and campaign strategy, ensuring a consistent, high-quality brand experience across all markets.
• Lead the development of value propositions that resonate with priority audiences and strengthen brand preference.
• Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints.

Country Marketing Plans & Budget Ownership

• Lead and support country marketing managers in developing annual country marketing plans, ensuring local relevance and global consistency.
• Influence the cross-country brand and campaign budget, partnering with internal teams to allocate resources effectively and maximize ROI.
• Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness.

Performance, Insights & Optimization

• Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels.
• Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings.
• Continuously improve campaign frameworks and go-to-market processes using evidence-based insights.

Stakeholder Leadership & Collaboration

• Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders.
• Ensure campaigns are delivered on time, on brand, and aligned with commercial goals.
• Influence and guide decision-making across the organization

Team Leadership

• Coach and mentor country marketing managers and brand team members, building capability in proposition development, campaign planning, and measurement.
• Foster a culture of insight-driven decision making, encouraging teams to combine creativity with accountability.

Key Impact

• Unify brand, country, and campaign efforts globally to deliver measurable brand preference and market share growth.
• Strengthen the link between brand strategy, commercial performance, and media investment.
• Elevate the quality and effectiveness of marketing plans across countries, ensuring budgets are spent smartly and efficiently.
• Drive global consistency while enabling local teams to execute with relevance and impact.

Requirements:

• 8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment.
• Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth.
• Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations.
• Experience influencing and optimizing multi-country marketing budgets, ensuring efficient, ROI-driven investments.
• Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans.
• Exceptional stakeholder management skills, with the ability to influence senior leaders and collaborate across media, creative, and performance teams.
• Excellent communication skills in English; additional languages are a plus.
• Hands-on mentality: comfortable rolling up sleeves