Global CRM Manager

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Hunkemöller has become a much-loved, social & inclusive brand; the leading Omni Channel Retailer in Europe and still rapidly expanding. To continue & support our success story, we are looking for an experienced Global CRM Manager who loves data, is customer centric and really is a driving force in optimizing lifetime value.

In the role of Global CRM Manager you will be responsible for the development and implementation of industry leading CRM strategy and customer programs across multiple channels – email, online, in-store, mobile, social media. Leads cross functional teams. CRM is of strategic importance for Hunkemöller  and the CRM manager plays a leading role in the organization.

Key responsibilities:

  • Development and implementation of the CRM strategy across multiple channels, leading to truly driving Life time value

  • Responsible for CRM KPIs like frequency of purchase, average basket value, customer acquisition and retention, traffic, member acquisition and registration, customer data

  • Responsible for Email marketing driving traffic & revenue to online & offline stores

  • Analysing of customer data, generating customer insights and translating it into successful customer programs with segmented propositions

  • Development and optimization of the loyalty program, staying ahead of the industry and relevant to the consumers in order to drive customer value & loyalty

  • Continuously track new CRM initiatives or technologies in the market and adopt where relevant keeping Hunkemoller leading in CRM innovations

  • Development & implementation of strategy for optimizing customer data (quantity & quality)

  • Development and management of CRM suppliers (e.g. CRM infrastructure & tooling, CRM consultancy,  campaign support, data analysis, etc.)

  • CRM reporting

  • Manage team  of CRM marketer’s, Email marketer’s  and  indirect the data analyst


  • Positive attitude  and drive as well as motivator. Be a source of energy

  • Excellent  planning and organizational skills

  • Strong results & data driven and able to translate data into insights and actions

  • Budget ownership

  • Customer centric; see customers as Nr 1.

  • Strategic view with hands on mentality

  • Flexible approach to work with the ability to respond to changing and fast growing business (24/7 attitude)

  • Team player, able to liaise and collaborate with different departments (IT, sales, merchandising, online, communications)


  • Minimum 5 years experience in CRM, preferably within a retail environment

  • Proven track record in translating customer data into effective CRM programs

  • English language (written and spoken)

  • Affinity with fashion and retail

Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2020, which underlines our people initiatives and achievements.

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!

Apply now with your CV or LinkedIn profile only. In case of any questions, please contact our Recruitment team via (0031)35-646 5102.

For this role, we're not looking to work with external agencies.

Alexandra Global Marketing & Communications Director

Join our much-loved, social & inclusive brand!

Alexandra Legro - Global Marketing & Communications Director

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Isa & Genevieve

Corporate Recruitment Team

Your benefits if you join a TOP EMPLOYER:

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Internal Learning Platform

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Flexible Working Hours

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Dynamic and Fast-Paced Environment

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Restaurant on site with freshly-made food

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Lifestyle Workshops

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Collective Company Insurance Discount

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Support in Travel Expenses

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Community Events

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Pension Support

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Staff Discount

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Performance Reviews

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Hybrid Working Module & Home Office Allowance

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