Key Responsibilities 

• Corporate PR: Develop and manage global corporate communications strategies, including media outreach, press releases, and reputation management. Experience in corporate (crisis) PR is needed including CEO & C-suite profiling and annual results communications.  

• Brand/Fashion PR: Oversee the Brand & Fashion PR specialist on all fashion/product PR incl support on management of 5 PR agencies, showroom and PR toolkits.   

• Organic Social Media: Oversee the social media team, acting as a sparring partner all organic social channels, ensuring brand consistency and audience engagement. 

• Influencer Marketing: Oversee influencer strategy and execution, support the team on scouting, contracting, campaign briefing, and performance analysis of influencers across the funnel. 

• Event Management: Plan and execute brand events, press days, and activations, ensuring high-impact experiences and strong brand representation. 

• Team Leadership: Manage and mentor a team of PR, Social media & influencer marketing professionals, fostering collaboration, creativity, and accountability. 

• Stakeholder Engagement: Collaborate with internal departments (e.g., retail, product, digital) and external agencies to ensure cohesive messaging and timely delivery. 

• Budget Management: Own and manage the PR & Influencer marketing budget, including forecasting, tracking, and reporting, ensuring cost-effective execution of all initiatives. 

• Reporting & Insights: Monitor performance across channels and provide actionable insights to optimize future communications. 

Qualifications 

• Minimum 10 years of experience in marketing communications, with a focus on (corporate) PR, social media, and influencer marketing. 

• Proven track record in leading teams and managing cross-functional projects. 

• Experience in event planning and execution within a fashion, lifestyle, or retail environment. 

• Demonstrated experience in budget ownership and financial reporting. 

• Excellent communication and interpersonal skills. 

• Fluent in English; additional languages are a plus. 

• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.