Tasks & Responsibilities

• Lead our global franchise vision—develop and execute a compelling long-term franchise growth strategy across key regions.
• Build & nurture strategic partnerships—identify new franchise opportunities, negotiate agreements, and develop high-performing partner relationships.
• Drive market expansion—analyze global markets, define entry strategies, and guide end-to-end market launch processes.
• Ensure brand consistency—across every franchise touchpoint, from store environments and service standards to visual merchandising and marketing execution.
• Collaborate cross-functionally—with Marketing, Product, Merchandising, Logistics, and Legal to support franchise operations and brand alignment.
• Inspire performance—set KPIs, evaluate franchise partner results, and provide strategic support to drive sustainable growth and profitability.
• Be our global brand ambassador—ensuring the unique spirit of our lingerie brand is translated with integrity and excellence worldwide.

Requirements

• 10+ years of experience in international franchising, ideally within fashion, beauty, or lifestyle sectors
• Proven success in scaling franchise businesses across multiple geographies
• Strong commercial acumen with deep understanding of retail operations
• Exceptional interpersonal and negotiation skills, with a talent for building trust-based partnerships
• Global mindset with sensitivity to local market nuances and cultures
• Willingness to travel frequently to support international markets
• Fluent in English (additional languages are a plus)

Why work with us?

• Lead strategic projects that shape our global presence and customer experience
• Work in a dynamic, diverse, and creative environment
• Enjoy flexibility, autonomy, and opportunities to grow personally and professionally
• Join a purpose-driven global brand that supports women to be their most beautiful and authentic selves.

Benefits

• 25 Days of Annual Leave: As a full-time employee, you will receive 25 days of paid holiday each year, with the flexibility to buy or sell up to 4 additional days to meet personal needs.
• Hybrid Work Model: We offer a flexible hybrid work environment, enabling you to seamlessly balance office and remote work to enhance productivity and work-life balance.
• Work From Abroad: Take advantage of the opportunity to work remotely from abroad for up to 2 weeks annually.
• International Work Environment: Join a dynamic, global team that fosters collaboration and cultural diversity, providing you with a rich and inclusive professional experience.
• Partial Travel Allowance: Benefit from a partial travel allowance to support your commuting costs, ensuring your journey to and from work is more affordable.
• Hunkemöller Academy: Gain access to our Hunkemöller Academy, offering a wide range of professional development programs to support your career growth and skill enhancement.
• Employee Discounts: Enjoy a 25% discount on all company products, allowing you to access our offerings at a reduced price.

We are not looking to work with recruitment agencies! Any unsolicited sharing of CV's will be considered a NO FEE applicant.