Head of Marketing and Communications

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Hunkemöller is hiring for the inspiring & crucial role of Head of Marketing and Communications with a global scope! This role is based in our international HQ in Hilversum near Amsterdam (NL). From here we develop our overall strategy of a much-loved, social and inclusive brand, our design-led products & true Omni Channel customer experience that we deliver to customers around the world in over 900 stores & 21 countries.

In the role of Head of Marketing & Communications you’ll report to the Global Marketing & Communications Director who sits in the Trading Board, and will be part of the Business Leadership Team. On a daily basis, you’ll manage directly the Managers leading all topics around Media planning, Social Media, Content & PR, Traffic & Production. You’ll also work closely with the Director to lead the Marketing Operations, VM and CRM team.

Your role is to define & lead the development and execution of a cohesive 360 marketing strategy across all markets, that consistently builds the Hunkemöller brand across all consumer touch points, making sure Hunkemöller becomes the most inspiring and social global brand. You’ll be one of the brand guardians securing  the image of the Hunkemöller brand to ensure that this fits within the Hunkemöller vision and ensure all marketing activities are evaluated and shared within the organisation.

You’ll be the linking pin in the group of our Hunkemöller “head of departments”; fully focused on driving brand consistency, alignment, innovation & engagement; having close contact with the Omnichannel team, Design & Buying teams, Finance teams. Towards the leadership board, you’ll have high visibility & make an impact on decision making when it comes to Marketing & Communication.

For our key partners outside the organization, you’re main point of contact when it come to broader brand & comms decisions.   

Have a glimpse into more job details here:

Main area 1: Marketing strategy & Marcom strategy development and cross-functional implementation of marketing/ commercial calendar

  • Defining and executing the brand marketing & communication strategies, adapting the marketing plans based on consumer needs/insights and ROI/ learnings.
  • Defining the 360 marketing/campaign & overall communications plans (i.e. both above & below the line in all markets, PR/Social media/influencer marketing/online video) and steering everyone involved in this. Mobile first and  digital marketing channel activation are crucial.
  • Lead Kick off annual marketing & marcom strategy alignment (also with Omnichannel department) as well as annual marketing budget requirements.
  • Secure the implementation of marketing campaigns and ensuring the realisation of objectives in the strategic marketing plan, monitoring progress, evaluating effectiveness and making adjustments accordingly
  • Making sure all processes (e.g. Concept to Launch) are followed by the responsible manager and the planning is executed. Seeking for continous improvement of CTL process as key owner to
  • Leading the weekly Marketing meeting involving all marketing departments (incl. CRM/Omni-channel/Marketintelligence/Creativeteam/Operations/Visual Merchandising/CSR) and securing follow up of agreed actions.
  • Reporting on a weekly and monthly basis to the Business Leadership Team & the Board on Marcom plans/ROI marketing spend.
  • Communicating with other internal HQ departments (Omnichannel, Design, Buying, Merchandising, Finance, HR, Board)
  • Being leading sparring partner with Facebook/ Google  (Youtube) / media agencies/online marketing agencies;

Main area 2: Brand consistency

  • Ensuring all brand messages (all brand touchpoints) are in line with brand values and brand image (i.e. look and feel and tone of voice).
  • Managing the execution of both above the line (e.g. TVC, OOH, Print, Radio) as well as below the line (e.g. PR, Social, Influencer marketing, Ambassador program) communications for all campaigns and generates visual assets to be used across different media platforms

Main area 3: Management

  • Managing media, social, content development,  PR/Influencer and Operations departments incl local marketing representatives in all key markets.
  • Coordinating cross-functionally the concept to launch process, encouraging a customer-driven culture and a great working atmosphere
  • Coaching and motivating employees and helping them to execute all activities to the best of their abilities.
  • Part of Business Leadership team responsible for defining & monitoring overall business strategies across all markets on both short & longer term.

Main area 4: Budget

  • Responsibility for the marketing budget
  • Monthly budget update after period closure with Controller & Marketing Director

The right candidate brings these competencies:

  • Truly loves customer-centric brand activation and communication
  • Strategic and conceptual thinking
  • Analytical mindset, KPI driven mentality
  • Digital marketing knowledge and hands on experience
  • Be curious, enjoy versatility, be forward thinking, business – focused and strategy centered.
  • Ability to work cross functionally with strong communication skills
  • Excellent organising and planning skills
  • Coaching and managing direct reports (overall team around 25 people with direct and indirect reports combined). Directly managing Marcom, Traffic and Production (ie video/photography).
  • Strong persuading & influencing skills
  • Team player who is a source of energy and inspiration
  • Flexible work attitude with the ability to respond to changing and fast-growing business (not a 9 – 5 attitude); quick problem-solving attitude and creative thinker.

Requirements for this job:

  • Experience: minimum of 7 years of international (digital) brand marketing, marketing communication and 360 brand activation experience ; proven track record in running international marketing departments, preferably in Fashion/ Retail a/o omnichannel driven company
  • Indepth knowledge & hands on experience with digital marketing and online marketing in combination with traditional marketing techniques (incl Media buying strategy). Key focus on upper & mid funnel: social media marketing (paid/organic/community management) across multiple social networks , influencer marketing, online advertising, PR.
  • Knowledge and experience in Content marketing: create an effective content marketing strategy across all relevant platforms as well as Marketing Operations (Traffic & Production).
  • Ability to combine analytical thinking with creative problem solving. Key for this is also knowledge & hands on experience with best data analytics tools such as Google Analytics, FB manager/social monitoring & listening tools as well as relevant consumer marketing research (eg brand trackers/market analysis/consumer research).
  • Education level: university (i.e. Marketing Strategy/Marketing communication/Digital marketing)
  • Languages: Fluent English, additional languages are a plus

Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2022, which underlines our people initiatives and achievements.

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!

Apply now with your CV in English or LinkedIn profile only.

Alexandra Global Marketing & Communications Director

Join our much-loved, social & inclusive brand!

Alexandra Legro - Global Marketing & Communications Director

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Isa & Genevieve

Corporate Recruitment Team

Your benefits if you join a TOP EMPLOYER:

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Internal Learning Platform

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Flexible Working Hours

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Dynamic and Fast-Paced Environment

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Restaurant on site with freshly-made food

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Lifestyle Workshops

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Collective Company Insurance Discount

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Support in Travel Expenses

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Community Events

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Pension Support

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Staff Discount

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Performance Reviews

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Hybrid Working Module & Home Office Allowance

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