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Global PR & Influencer Marketing Manager

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Hunkemöller has become a much-loved, global and social Brand; the leading Omni Channel Retailer in Europe and is continuously expanding, lately in China, Russia & Scandinavia. To continue & support our success story, we’re looking for a senior, hands-on and enthusiastic Global PR & Influencer Marketing Manager (m/f).

You'd be responsible for creating the Global PR and Influencer strategy and translate this into local plans with the 8 PR agencies you'll manage. You'll be working closely with many departments within the company; from the official spokes persons to our design and buying teams to gather everything you need to create the most newsworthy stories! Next to the PR agencies, you'll manage your own team, consisting of one Jr. PR Specialist and one Content Creator. Next to that you'll work closely with our local marketing specialists in Scandinavia, Germany, Russia and Belgium. You will report directly to our Head of Marketing.

We're looking for a true Brand Ambassador,

  • with experience in international PR/Influencer Marketing (min 5-8 years)
  • with Fashion/retail experience
  • who has a structured A-Z approach and is able to get the impossible done
  • preferably not only brand but also PR agency experience
  • that has affinity with lingerie and all other Hunkemöller product categories
  • that is hands-on and feels responsible
  • that is available 40 hours per week and is flexible due to events and travel
  • with a creative, out of the box brain
  • with high affinity with and knowledge of all social media channels and influencer landscape
  • that likes to get the impossible done!

Sounds like you? Then prepare yourself for these responsibilities:

  • Global PR Strategy and budget
  • This includes mainly consumer PR and partially corporate PR
  • Create local PR strategies with our 8 international PR agencies
  • Global influencer Strategy and the Hunkemöller Ambassador program
  • Creating (UGC) Content for our Social Channels with your team
  • Set up paid influencer collaborations with your team
  • Responsible for delivering/taking care of all PR tools like press kits/campaigns/seeding with your team
  • Responsible for the right tooling
  • Together with Head of Marketing in the lead to find new faces/partnerships
  • Taking care of/coordinate all incoming media requests
  • Set up of global and local PR events and trips/seasonal Press Days and bi-annual PR agency meetings
  • Manage interview requests
  • Analysis of results + advise
  • End responsible for PR and Influencer budget

Hunkemöller strives to be a much-loved, global and social brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona "Shero" sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2019, which underlines our people initiatives and achievements.

If you want to join our growing Hunkemöller headquarters team, click on 'apply' to hand in your CV or LinkedIn profile details (in English).