Your Role

As a Webshop Coordinator, you are the creative and strategic engine behind our webshop campaigns, content, and promotions. You take ownership of the planning, execution, and optimization of digital campaigns, homepage and (landing) page content, inspirational and informational modules, user generated product content, and all promotions across web and app.

You ensure every touchpoint and promotion is accurate, visually compelling, and commercially effective, monitoring performance closely and taking action if results fall short. You work closely with Customer Journey, Online Merchandising, and On-Site Search specialists within the team. You align with the Marketing department, to coordinate campaigns, launches, and promotions across channels, ensuring timing, messaging, and targeting are optimized for maximum impact. You also collaborate with the Product & Experience team to integrate content and promotion initiatives into the broader digital roadmap, ensuring alignment with strategic priorities and innovation projects.

While operational excellence is essential, delivering content and promotions on time and to high standards, you are encouraged to adopt a test-and-learn mentality wherever possible, using insights to make smart improvements and bring creative ideas to life.

In this role, you balance creative ownership, strategic thinking, and hands-on execution, making sure your campaigns and promotions not only look great but perform commercially and support the overall customer journey.

What You’ll Do

• Take ownership of webshop content and promotions, ensuring campaigns, pages, and promotional activities drive engagement, conversion, and revenue.
• Plan, execute, and monitor digital campaigns, homepage layouts, landing pages, inspirational and informational modules, and promotional initiatives, taking action if performance falls short.
• Maintain accuracy, completeness, and timelines of all content and promotion assets, including user-generated content and SEO-aligned copy.
• Collaborate with Customer Journey, Online Merchandising, and On-Site Search teams to ensure content and promotions support online strategies and commercial goals.
• Adopt a test-and-learn mindset, using insights and metrics to continuously improve content and promotional performance.
• Work closely with Marketing to align campaigns, promotions, and content initiatives with brand priorities and overall marketing strategy.
• Maintain a customer-first and mobile-first approach across all content and promotion activities, ensuring a consistent and inspiring webshop experience.

How Success Is Measured (KPI’s)

• Campaign and promotion performance: conversion, revenue, and engagement metrics (CTR, bounce rate, scroll depth)
• Homepage, landing page, and content module effectiveness
• Timelines, accuracy, and completeness of content and promotion delivery
• User-generated product content coverage >80%
• Contribution to smooth collaboration with cross-functional teams, including but not limited to SEO, Marketing, Customer Journey, Online Merchandising, and On-Site Search
• Ability to identify and tackle underperforming campaigns or promotions, improving commercial outcomes

Key Competencies for a successful Webshop Coordinator

• Experience managing digital content and online campaigns across web and/or app
• Commercial mindset with awareness of revenue, conversion, and engagement impact
• Ability to interpret performance data and translate insights into improvements
• Understanding of e-commerce principles and digital customer journeys
• Proactive, ownership-driven attitude with a continuous improvement mindset
• Applies creative thinking combined with a mobile first and customer-centric perspective
• Collaborative mindset and experience working cross-functionally
• Strong planning and organizational skills with attention to detail
• Ability to manage multiple priorities in a fast-paced setting
• Experience working in performance-driven, KPI-focused environments
• Clear and structured communication skills
• Familiarity with CMS platforms and digital analytics tools