Hunkemöller is looking for a Campaign Developer CRM for our Marketing department. The CRM team forms - together with the Marcom-, PR-, Design-, VM-, CSR- and CI team - the marketing team of Hunkemöller. Our mission is to build true customer loyalty by delivering added value to our Sheroes servicing them with the most inspiring & relevant campaigns and experiences! Join our journey of being a much loved, social & inclusive brand and contribute to our success!

As the Campaign Developer you will orchestrate all marketing automation activities within our campaign team. This person is focused on driving campaigns across the customer life cycle (acquire, develop, retain & inspire) in -12 countries.  This person will have joint responsibility – together with our customer journey marketeer - in ensuring the successful implementation in Selligent with new / existing triggered journeys. Based on market intelligence, AI and other insights (from the different departments) the right segments can be created and campaigned on. 

The other objective is to help us to more efficiently execute our email campaigns and giving directions to our email marketeers. This is done by creating automation in our templates, audiences, recommendations and journeys. Scope includes Triggered Journeys and special Email Campaign features that require deeper technical knowledge. There is a strong focus on Personalization e.g. AI recommendations. Good technical skills in HTML, CSS, JavaScript (jQuery), MySQL are required to set up the right content, for the right customer at the right time.

You will be reporting into the Senior CRM Campaign Manager and will work together with the Email and CRM marketeers on the long-term strategic goal of creating an ‘effective & efficient contact strategy’.


Key responsibilities:

  • Responsible for developing efficient & effective email campaigns

  • Marketing automation: creating automated templates, audiences, recommendations and journeys

  • Personalization: focusing on relevance and sending the right message at the right time, to the right customer by means of e.g. AI recommendations

  • Campaign strategy: supporting strategy for promotional and seasonal HKM campaigns when new features/technologies are needed

  • Test & Learn: supporting test planning for email

  • Troubleshooting: making sure operational problems regarding email platform (Selligent) are solved

  • Coaching & educating our Email marketeers

  • Always on the lookout for new possibilities & initiatives to improve our campaigns, communication channels and KPIs

  • We are looking for a tech savvy Campaign/Email marketeer with minimum a Bachelor’s degree in Marketing / Communication / Business Studies.

  • At least 3 years working experience in a comparable campaign developer role preferably in the retail industry. Experience with Selligent is a must.

  • Strong background in email marketing techniques, CSS, HTML, AMP, AI

  • Experience in building triggered multichannel and multistep journeys and automated templates with dynamic and personalized content blocks

  • Excellent knowledge of the English language (written and spoken)


  • Positive attitude and drive as well as motivator. Be a source of energy.

  • Excellent email tech and planning skills.

  • Results and data driven and able to translate data into campaign initiatives

  • Customer centric; see customers as No 1 priority.

  • Team-player, able to liaise and collaborate with different departments (IT, sales, merchandising, online, communications).

  • Test & learn mindset

Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2022, which underlines our people initiatives and achievements.

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!

Apply now with your CV in English or LinkedIn profile only.


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