As a CRM Campaign Manager at Hunkemöller, you will play a vital role in our marketing team, working alongside our agency and supporting the Senior CRM Campaign Manager to identify and implement customer email journeys. These journeys will be aimed at enhancing customer engagement, increasing sales, and optimizing CLTV through personalized and data-driven automated flows. This position offers a unique opportunity to shape a key aspect of our business and elevate our email marketing strategy.
Build and manage CRM email and push notification flows to drive customer engagement and CLTV.
Collaborate with our agency and internal teams to identify opportunities for data-driven automated flows.
Conduct technical scoping, road mapping, and implementation of email campaigns using our email platform (Selligent).
Collaborate with cross-functional teams, including Design, E-commerce, Merchandising, Marketing, IT, Loyalty, and Pricing, to ensure seamless campaign execution.
Utilize data and research to identify customer segments and tailor email journeys to drive key KPIs.
Proactively engage with stakeholders and lead discussions to ensure successful campaign delivery.
Analysis of campaigns and use finding to optimise
Share knowledge and best practices with the team, contributing to a culture of continuous improvement.
Support Senior Campaign Manager with Testing Plan
2-3 years of experience in building CRM email and push notification flows in a retail or fast-moving industry.
Strong technical skills in CRM platforms, specifically Selligent, and email marketing tools.
Experience of using GA or other analytics platforms
Entry level database/data warehouse knowledge
Proven track record in data-driven marketing and email campaign management.
Exceptional project management and stakeholder management skills.
Upbeat, proactive, and passionate about the challenges and opportunities in CRM marketing.
Bachelor's degree in Marketing, Business, or a related field is a plus.
Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2023, which underlines our people initiatives and achievements.
Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!
Apply now with your CV or LinkedIn profile only.
For this role, we're not looking to work with external agencies.