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(Senior) Loyalty & CRM Manager (m/f)

Hunkemöller has become a much-loved, global and social Brand; the leading Omni Channel Retailer in Europe and still rapidly expanding. To continue & support our success story, we are looking for an experienced (Senior) Loyalty & CRM Manager who loves data, is customer centric and really is a driving force in optimizing lifetime value. In the role of (Senior) Loyalty & CRM Manager you will be responsible for the development and implementation of industry leading CRM strategy and customer programs across multiple channels – email, online, in-store, mobile, social media. Leads cross functional teams. CRM is of strategic importance for Hunkemöller  and the CRM manager plays a leading role in the organization.

Do what you love and love what you do at Hunkemöller:

Hunkemöller has become a much-loved, global and social Brand; the leading Omni Channel Retailer in Europe and still rapidly expanding.

To continue & support our success story, we are looking for an experienced (Senior) Loyalty & CRM Manager who loves data, is customer centric and really is a driving force in optimizing lifetime value.

In the role of (Senior) Loyalty & CRM Manager you will be responsible for the development and implementation of industry leading CRM strategy and customer programs across multiple channels – email, online, in-store, mobile, social media. Leads cross functional teams. CRM is of strategic importance for Hunkemöller  and the CRM manager plays a leading role in the organization.

Key responsibilities:

  • Development and implementation of the CRM strategy across multiple channels, leading to truly driving Life time value
  • Responsible for CRM KPIs like frequency of purchase, average basket value, customer acquisition and retention, traffic, member acquisition and registration, customer data
  • Responsible for Email marketing driving traffic & revenue to online & offline stores
  • Analysing of customer data, generating customer insights and translating it into successful customer programs with segmented propositions
  • Development and optimization of the loyalty program, staying ahead of the industry and relevant to the consumers in order to drive customer value & loyalty
  • Continuously track new CRM initiatives or technologies in the market and adopt where relevant keeping Hunkemoller leading in CRM innovations
  • Development & implementation of strategy for optimizing customer data (quantity & quality)
  • Development and management of CRM suppliers (e.g. CRM infrastructure & tooling, CRM consultancy,  campaign support, data analysis, etc.)
  • CRM reporting
  • Manage team  of CRM marketer’s, Email marketer’s  and  indirect the data analyst

Competences:

  • Positive attitude  and drive as well as motivator. Be a source of energy
  • Excellent  planning and organizational skills
  • Strong results & data driven and able to translate data into insights and actions
  • Budget ownership
  • Customer centric; see customers as Nr 1.
  • Strategic view with hands on mentality
  • Flexible approach to work with the ability to respond to changing and fast growing business (24/7 attitude)
  • Team player, able to liaise and collaborate with different departments (IT, sales, merchandising, online, communications)

Requirements:

  • Minimum 5 years experience in CRM, preferably within a retail environment
  • Proven track record in translating customer data into effective CRM programs
  • English language (written and spoken)
  • Affinity with fashion and retail

Hunkemöller is a place for people who have a passion for creating great products and world-class service for our end-consumer and colleagues. We encourage a culture where people can grow and become our future stars; a culture that is perfect for those wanting the opportunity to develop themselves and their teams.

If you want to join our growing Hunkemöller headquarters team, click on 'apply now' to tell us why this is the perfect role for you, along with your CV (in English). Please note, that as we’re an internationally successful company, the whole application process will be in English.

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