As Social Media Specialist you'd be responsible for sales through social advertising in over 11 countries throughout Europe. You'll set up the strategy, run the campaigns and are responsible for both optimization and innovation. Hunkemöller has a strong emphasis on innovation and being first to market with new functionalities. Next to that you will also be responsible for our (micro) influencer program and build/maintain relationships with fashion influencers.
Your tasks & responsibilities would be:
Manage Facebook and other social platforms' campaigns in 11 European countries
Focus on innovation particularly on- to offline campaigns
Robust reporting and KPI management
Initiate long term improvements either commercial, technical and/or process wise
Creating and executing a (micro) influencer marketing strategy\
Stimulating the content creation of user generated content
Effectively utilize actionable support from external online marketing agencies
Coordination of internal departments
Liaise with Marketing and Online Traffic teams for total funnel alignment
Inform internal departments of social media activities
Ensure internal departments’ requirements are reflected in performance based social media activities
Ensure internal departments' requirements are reflected in performance based social media activities
Collaborate with internal departments to make sure our newest collections are featured
Our ideal candidate has/is:
Minimum of 1-2 years experience in online campaign management
A strong passion for online traffic social media and influencer marketing
Strong (online) marketing and analytical skills
Native Dutch or German speaker
Fluent in professional English
Self starter; whilst great at planning & organizing
Knowledge of or experience in the fashion industry is not required but considered an asset
Experience with feed-based advertising (DPA) and DABA is a plus
A strong drive for results, initiative & improvement-orientation
Able to work under pressure
You'd be the perfect match for this role if you're able to think analytically & are flexible, matching with our pace of Retail business and international growth
Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2021, which underlines our people initiatives and achievements.
Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!
Apply now with your CV (in English) or LinkedIn profile.
For this role, we're not looking to work with external agencies.