Design Hunkemöller

Patricia Beurskens
Global Head of Design

"Designing with emotion by embracing the beauty of all women. Style is timeless, intimate and personal but reflects the moment of time."

Led by Design

We're a design-led business. Our talented international design team travels all over the world to follow trends and be inspired by colours, patterns, fabrics and innovations. It's the talent of our design team in capturing these trends and translating them into our collections that makes us the fashion-forward retailer that Hunkemöller is proud to be recognized as. Our team designs 95% of the products you see in our stores. This means we're very responsive to trends and product design is at the heart of all we do.
Our designers are passionate about developing products that truly encapsulate the unique DNA of our brand - this means designs that are diverse, feminine, seductive, fun and in touch with our Sheroes.
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Designed with passion

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Inspired by life, culture and our sheroes

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For every shero

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